Project Vision
Vision Statement
Educado envisions a future where waste pickers are not only recognized for their essential environmental role but also empowered through education, technology, and social inclusion.
Our mission is to provide personal and educational growth opportunities for waste pickers, enabling them to strengthen their knowledge, improve their working conditions, and access new pathways of professional and personal development.
Through a mobile-first platform, co-created with waste pickers and students from the University of Brasília (UnB), Educado delivers accessible and engaging content designed to:
- Improve skills and awareness of recycling and waste management.
- Offer structured learning experiences with gamification (points, badges, leaderboards, certificates).
- Provide recognition and incentives that reinforce personal progress and community value.
By placing waste pickers at the core, while engaging students and educators as collaborators, Educado aims to foster dignity, inclusion, and continuous learning — strengthening both the circular economy and social equality in the Federal District.
Key Elements
| Element | Description |
|---|---|
| Waste Picker Empowerment | Focused on personal and educational growth for waste pickers, giving them tools for self-development and recognition. |
| Educational Content | Co-created with waste pickers and students to ensure relevance, accessibility, and impact. |
| Gamification | Mechanics like points, badges, leaderboards, and certificates reward engagement and learning achievements. |
| Accessibility | Mobile app tailored for waste pickers, web tools for content creators, and presence on social media. |
| Social Inclusion | Waste pickers actively co-create content and benefit from improved qualifications and visibility. |
| Technological Support | Modular content blocks, CMS integration, gamification engine, and secure management of user progress and recognition. |
Long-term Goals
| Goal | Description |
|---|---|
| Promote personal development | Support waste pickers with accessible tools for learning, growth, and recognition. |
| Strengthen social inclusion | Ensure active participation of waste pickers in the design and creation of content, aligned with SDG 10: Reduced Inequalities. |
| Increase recycling awareness | Improve public knowledge on recycling practices, contributing to SDG 12: Responsible Consumption and Production. |
| Support cooperative growth | Enhance income and logistics for waste picker cooperatives, aligned with SDG 8: Decent Work and Economic Growth. |
| Foster sustainable behavior | Encourage sustainable practices across society through gamification and education, supporting SDG 13: Climate Action. |