Stakeholders
Overview
This document provides an overview of the stakeholders involved in the Ecolink project, outlining their roles, responsibilities, and expectations. Understanding each stakeholder's interests and engagement level is crucial for ensuring effective communication and alignment throughout the project lifecycle.
Stakeholder Identification
| Stakeholder | Role | Responsibilities | Expectations |
|---|---|---|---|
| Project Sponsor | University of Brasília & Federal District Environment Authority | - Provide funding and strategic oversight. - Approve scope and budgets. - Facilitate partnerships and policy alignment. |
- Timely delivery within budget. - Alignment with environmental objectives. - Transparent progress reporting. |
| Project Manager | Ecolink Project Manager | - Plan, execute, and monitor project activities. - Coordinate teams and stakeholders. - Manage risks and issues. |
- Effective leadership and coordination. - Clear communication. - Successful delivery of milestones. |
| App Development Team | Developers and engineers | - Design and implement the mobile app and CMS. - Ensure app performance, security, and usability. - Integrate with UnB credit system and geolocation APIs. |
- High‑quality, maintainable code. - On‑time feature delivery. - Reliable integration with external systems. |
| Content Team | Waste pickers & UnB student collaborators | - Co‑create educational videos and tutorials. - Manage content calendar and CMS. - Ensure content relevance and accessibility. |
- Engaging, accurate content. - Consistent publishing schedule. - Positive user feedback. |
| Waste Picker Cooperatives | Local recycling cooperatives (e.g., Centcoop) | - Provide practical knowledge and handle collected materials. - Operate and maintain EcoPoints. |
- Increased volume and quality of recyclables. - Fair income generation. - Technical support from project team. |
| End Users (Students) | University of Brasília students | - Use the app to locate EcoPoints and deposit recyclables. - Provide feedback and participate in gamification. |
- Intuitive app experience. - Incentives (credits) awarded promptly. - Clear guidance and support. |
| Marketing Team | Social media and outreach specialists | - Develop and execute Instagram/TikTok campaigns. - Analyze engagement metrics. - Coordinate promotional events. |
- Increased awareness and engagement. - Growth in app downloads and active users. |
| Hardware Partners | Companies using smart collection machines (e.g., Ambev, Pão de Açúcar) | - Share best practices and technical specifications. - Support feasibility studies and prototyping. |
- Transparent documentation of machine capabilities. - Potential collaboration opportunities. |
Stakeholder Engagement Strategy
| Strategy | Description |
|---|---|
| Regular Updates | Weekly or bi‑weekly status reports and meetings with key stakeholders. |
| Workshops & Demos | Interactive sessions to demonstrate prototypes and gather feedback (e.g., EcoPoint demos on campus). |
| Feedback Channels | Open channels (Slack, email) for continuous input from users and partners. |
| Steering Committee | Monthly governance meetings with sponsors and project leads to address strategic decisions. |
| Conflict Resolution | Proactive issue identification and facilitated discussions to reach consensus. |
Revision History
| Date | Version | Changes | Authors |
|---|---|---|---|
| 2025-04-08 | 0.2 | Translated and adapted to Ecolink context | Mateus Vieira |
| 2025-03-28 | 0.1 | Document creation | Cainã Freitas, Lucas Antunes |